Media is growing at a rapid pace all over the world and Bangladesh has witnessed the quick blossoming of online newspapers and news portals in recent times. This study attempts to look into Bangladeshi journalists' perceptions, attitudes, and practices of ethical issues on online news portals. Qualitative methods of content analysis and in-depth interviews were used in the current study. Representation theory was used in this study to investigate the ethical and privacy issues of an individual on Bangladeshi online news portals. Five Bangla based national and international online news portals were selected via the purposive sampling technique. The study found that online news portals can not always be accused of infringing the privacy of individuals. But unhealthy competition among these portals for providing the news 'first' to the audience leads to the violation of privacy. Such news harms not only an individual's social life but also adversely affects personal relationships. Victims face social isolation, mental distress, embarrassment and other social stigma for these types of news. The online media often does not follow the ethics in publishing news on an individual. Finally, the study hopes to open the door for future researchers to do further work in this arena.